I care about seeing you flourish as a human and leader, guiding you through 'what’s next' with hope, kindness, and love, fostering personal and societal growth.
— JULIA VON WINTERFEDT
My mantra.
Always go for heart and gold.
Soufully, Julia
My story.
My journey in the world of work began on a seemingly solid foundation, with a degree in Economics and Applied Cultural Studies. I spent 20 years moving between Berlin, New York, New Delhi, and London, carving out a career in digital marketing and technology for international companies. Leadership roles came naturally, and I eventually led the German branch of an international digital agency. On the surface, everything seemed perfect.
However, there was a pivotal moment that changed everything. I was in the car—always on the go—when a friend called me out of the blue. She asked, "How long do you plan to keep living this way?" Her words hit me like a ton of bricks. In that moment, tears welled up as I realized the truth: I had been living a life that looked impressive but felt utterly empty. I was far from what truly mattered to me.
Despite all the inner work I had done up to that point, I found myself trapped in a reality built for others. I was inspirational, committed, and influential, leading teams, investors, shareholders, and partners through complexities. But this was largely to feel significant, meeting expectations to feel loved. The result was exhaustion, loneliness, emptiness, and sadness.
That realization marked the beginning of my journey to create Soulworx in 2015. Soulworx was founded by a desire to bring purpose into the world and of work and unlock the power of human connection in the workplace. We facilitate cultural transformation and impact at both organizational and team levels. I have been enjoying finding and fostering deeper connections to self, to others and to greater meaning in organisations and teams , however I have recognised my journey doesn’t stop there.
The longing to meet myself on the other side of this transformative journey remained. I sought to understand myself on a deeper level, believing that if we can awaken from our suffering and mature into our true selves, we can engage and elevate our lives, living a fulfilled, soul-full second half of life.
In recent years, I've found the courage and heart to delve even deeper into myself, to feel more intensely, and to sense with greater intention and attention. This journey has felt, and continues to feel, like the highest expression of love and respect towards myself, even when soul-crushing waves of fear love to arise.
I continually strive to elevate myself, fostering well-being and a deeper connection to self. I believe that when we are open our heart, we connect with others on a much deeper level. My extensive corporate experience and entrepreneurial knowledge are now complemented by a rich toolkit of mind-body-spirit modalities, including Systemic Coaching, Business and Personal Life Coaching, Systems Therapy, the Work of Byron Katie, Meditation & Breathwork, Yoga Instruction, Embodied Practices, Trance Dance Presentation, and Shamanic Energy Medicine.
The combination of these modulaties have shown me, that when we bring mind, movement, energy and spiritual work in alignment, we awaken into a far more beautiufl being. I love the unique blend of coaching and western humanistic psychology, approaches to spiritual awakening from eastern and shamanic traditions, entrepreneurial and leadership insights, inquiry, meditation, and embodiment techniques. . I wish for each of us to awaken, mature, engage, and elevate into who we have always truly wanted to be. Transitioning gracefuly in midlife into that who we are, will with no doubt in my mind manifest in peace and joy in the outer world. We must begin though, by healing our own inner world.
What, when.
1970 - 1972: Born to German parents in Karachi, Pakistan.
1972 - 1987: Completed all schooling in London, England. Grew up bilingual and predominantly attended boarding school.
1987 - 1989: Abitur in Hessen, Germany. These were the most challenging two years, survived because of strong friendships.
1989 - 1996: Earned a Master's degree in Economics and Applied Cultural Studies from Leuphana Universität Lüneburg, again thanks to friendships and relationships. My heart had wanted me to study Arts or Psychology.
1996 - 2015: Built a career in the digital space, advancing from Junior Associate to Managing Director. Traveled the world, lived in Berlin, Munich, New Delhi, New York, London, and back to Berlin. It was a fast-paced, competitive, and creative period, driven by my masculine energy. I enjoyed, but also lost myself in this game.
2003 - 2006: Trained as a Systemic Coach and then Systemic Therapist at GST (Gesellschaft für Systemische Therapie) in Munich, particularly inspired by the work of Virginia Satir.
2009 - 2011: Completed my 500-hour Yoga Teacher at the ISHTA Institut in New York. Loved the integrated science of Tantra philopshy, Hatha Yoga, breathwork, and the Ayurdvedic wisdom shaping the mind-body connection.
2013 - 2015: Studied meditation and Vedic philosophies with various spiritual teachers.
2015: Founded Soulworx, marking my first step into feminine energy and finding a sense of purpose in my work. And then moved from Berlin to Hamburg, because of love.
2018 - 2019: Trained as a Purpose Coach at the True Purpose Institute in San Francisco, beginning to truly find my calling.
2021 - 2022: Trained as an Integral Life Coach with Veit Lindau (Life Trust) | EASC accredited (European Association of Supervision and Coaching), deepening particularly my practice through shadow work, inspired by Byron Katie.
2023: Trained as an Embodiment Coach and certifid as a Trance Dance Presenter with Veit Lindau
2023- 2024: Trained as a Master in Shamanic Energy Medicine, and certified as an Energy Healer and Shaman. I now feel at home, having integrated my masculine and feminine energies and bringing together mind-body-spirit modalities. And of course there is still so much more to deepen and learn.